This incident has triggered an inspirational social media campaign against racism in football. Alves' fellow professionals have rushed to support the Barcalona star, posting messages of support and solidarity.
Players such as Neymar, Balotelli, Hulk, Agüero and more controversially Luis Suárez were among those to post of themselves taking bites out of bananas in tribute.
The actions have received wide-spread condemnation, Fifa president Sepp Blatter has branded the abuse as an "outrage" and is promising a zero tolerance attitude to discrimination at the World Cup, although Fifa themselves have a shaky history or taking such abuses seriously. Villareal took swift action by identifying the 'fan' and handing them a lifetime ban.
This is not the first time that Alves has been a victim of racist abuse whilst playing in Spain. After the match he said "You need to take these situations with a dose of humour."
Across Europe players have shown their solidarity by posting pictures of themselves eating bananas across Twitter and Instagram. His Barca and Brazil team-mate Neymar led the way after posting a selfie to Instagram, with the caption "We are all monkeys".
Suárez posted a picture on Twitter of himself and Liverpool team-mate Philippe Coutinho, with the captions: "#SayNoToRacism #WeAreAllMonkeys."
The 'Banana Selfie' is now trending worldwide on twitter, along with the hashtag #SayNoToRacism, as users post their own responses to the incident. A great example of turning a negative into a positive.


















